In today's society, social media is a norm. We check it in the morning when we wake up, and we check it at night before bed. That is why it is so important to have an attractive page (especially for your business). People do not want to spend much time on a page that you did not spend much time on. The sad thing is, even if you do spend a lot of time on your page, people will not appreciate it if it doesn't look good. That being said, it is important to invest in such a big market, and when it comes to making an attractive page, I am somewhat of an expert.
Making your brand more widepread, YouTube offers you the chance to interact with you customers and consumers via video and comment areas. But why would anyone want to go to a page that isn't attractive? That is why it is important at the minimum to have a YouTube Icon, Banner, and in most cases, uniform thumbnail images for your videos.